The stone industry is growing in the United States and especially in the New York. Whether you are new to direct marketing and the stone industry or someone with years of experience, this book shows you how to develop your own business plan for the stone industry with an emphasis on using a direct marketing approach. By applying the strategies and tactics described in A Direct Marketing & Customer Centric Approach to Marketing Imported Natural Stone Products in a Competitive U.S. Marketplace, you’ll learn through detailed examples and explanations how to increase sales, build brand awareness and strengthen customer loyalty. In this book discover how to: • Develop your integrated stone business plan with a direct approach • Up-sell, cross-sell • Implement customer loyalty and referral programs • Use direct mail, telephone, direct response advertising and online marketing tools to increase sales • Create your own direct mail campaign plan • Test your mailing lists • Use scientific testing to determine which methods work best for your business • Improve your customer relationship management efforts • Build a customer database Who should buy this book? -Stone Business Professionals -Entrepreneurs -Those who are interested in U.S. stone industry -Those who are interested in direct marketing methods -Business School Students