Preface CHAPTER I INTRODUCTION The Purpose of The Business Plan - Products,Segmentation and Operations - Overview of US Marketplace - Natural Stone Materials CHAPTER II EXECUTIVE SUMMARY Objectives of Creative Sales & Trading, Inc. – Natural Stone US Marketplace - Benefits of Creative Sales & Trading,Inc. - Operations of Creative Sales & Trading, Inc. - Mission Statement - Vision Statement CHAPTER III PRODUCT INFORMATION - Natural Stone Products – Natural Stone Care Products CHAPTER IV MARKET AND INDUSTRY OVERVIEW - The US Economy – Construction Industry – Natural Stone Industry – Highlights of the Chapter CHAPTER V MARKET AND CUSTOMER ANALYSIS FOR NATURAL STONE - US Natural Stone Market Analysis - Natural Stone Market Analysis, Segmentations and Facts – Medium to Acquire & Retain B-to-B Customers CHAPTER VI INTEGRATED MARKETING AND SALES PLAN - Objectives of Creative Sales & Trading, Inc.’s Integrated Marketing Plan - Strategies of Creative Sales & Trading, Inc.’s Integrated Marketing Plan - Database Development - Business Rules and Procedures - Fulfillment Strategy and Operations – B-to-B Media Planning - Internal Customer Service Evaluation - Pricing Guidelines - Expected Competitive Responses - Budgets, Timing and Breakeven Analysis CHAPTER VII FINANCIAL SHEETS AND PROJECTIONS - Sales and Marketing Budgets - Purchasing Budget – Proforma Income Statement - Monthly Management Information Report and its Functions - Break Even Analysis CHAPTER VIII CONCLUSION APPENDIX BIBLIOGRAPHY GLOSSARY